References
- Abeza, G., O’Reilly, N., Finch, D., Séguin, B., & Nadeau, J. (2020). The role of social media in the co-creation of value in relationship marketing: a multi-domain study. Journal of Strategic Marketing, 28(6), 472-493.
- Alvarez, C. & Fournier, S. (2016). Consumer’s relationship with brands. Current Opinion in Psychology, 10, 129-135.
- Apostolopoulou, A. (2002). Brand Extensions by US Professional Sport Teams: Motivations and Keys to Success. Sport Marketing Quarterly, 11(4).
- Ballantyne, D. (2004). Dialogue and its role in the development of relationship specific knowledge. Journal of Business & Industrial Marketing.
- Bhalla, G. (2011), Collaboration and Co-creation: Springer Science
- Carvalho, M., Scheerder, J., Boen, F. & Sarmento J. P. What brings people into the soccer stadium? (Part 2) The case of Portugal from a marketing perspective (Sport Policy & Management 19). Leuven: KU Leuven/Policy in Sport & Physical Activity Research Group.2014.
- Chan, K. W., & Li, S. Y. (2010). Understanding consumer-to-consumer interactions in virtual communities: The salience of reciprocity. Journal of Business Research, 63, 1033–1040.
- Chanavat, N. (2017). French football, foreign investors: global sports as country branding. Journal of Business Strategy, 38(6), 3-10.
- Fierro, J.C,. Pérez , L., & Grott, E. (2017). Towards a co-creation framework in the retail banking services industry: Do demographics influence?. Journal of Retailing and Consumer Services , 34 , 219–228.
- Grönroos, C., & Voima, P. (2013). Critical service logic: Making sense of value creation and co-creation.
- Gummesson, E., & Mele, C. (2010). Marketing as value co-creation through network interaction and resource integration. Journal of Business Market Management, 4(4), 181-198.
- Healy, J. C., & McDonagh, P. (2013). Consumer roles in brand culture and value co-creation in virtual communities. Journal of Business Research, 66(9), 1528-1540.
- Hewer, P., Gannon, M., & Cordina, R. (2017). Discordant fandom and global football brands:‘Let the people sing’. Journal of Consumer Culture, 17(3), 600-619.
- Hollebeek, L., Chen, T. (2014). Exploring positively versus negatively-valenced brand engagement: a conceptual model, Journal of Product & Brand Management, 23(1), 62-74.
Journal of the Academy of Marketing Science, 41, 133–150.
- Kim, K. A., & Byon, K. K. (2018a). A mechanism of mutually beneficial relationships between employees and consumers: A dyadic analysis of employee–consumer interaction. Sport Management Review, 21, 582–595.
- Kim, K., Byon, K. K., & Baek, W. (2019). Customer-to-customer value co-creation and co-destruction in sporting events. The Service Industries Journal, 1-23.
- Kim, K., Byon, K. K., & Baek, W. (2020). Customer-to-customer value co-creation and co-destruction in sporting events. The Service Industries Journal, 40(9-10), 633-655.
- Kolyperas, D., & Sparks, L. (2018). Exploring value co-creation in Fan Fests: the role of fans. Journal of Strategic Marketing, 26(1), 71-84.
- Kolyperas, D., Anagnostopoulos, C., Chadwick, S., & Sparks, L. (2016). Applying a communicating vessels framework to CSR value co-creation: Empirical evidence from professional team sport organizations. Journal of Sport Management, 30(6), 702-719.
- Kolyperas, D., Maglaras, G., & Sparks, L. (2019). Sport fans’ roles in value co-creation. European Sport Management Quarterly, 19(2), 201-220.
- Kozinets, R. V., & Handelman, J. M. (2004). Adversaries of consumption: Consumer movements, activism, and ideology. Journal of consumer research, 31(3), 691-704.
- McDonald, H., & Karg, A. J. (2014). Managing co-creation in professional sports: The antecedents and consequences of ritualized spectator behavior. Sport Management Review, 17(3), 292-309.
- Naha, S., & Hassan, D. (2018). Introduction: Ethical concerns in sport governance.721-723.
- Parent, M. M., Eskerud, L., & Hanstad, D. V. (2012). Brand creation in international recurring sports events. Sport management review, 15(2), 145-159.
- Pinho N., Beirão, G., Patrício, L., Fisk, R. P. (2014), "Understanding value co-creation in complex services with many actors", Journal of Service Management, Vol. 25, Issue 4, 470-493.
- Pushpam, K. (2015). Market for Ecosystem Services, Published by the International Institute for Sustainable Development.
- Ramaswamy, V., & Gouillart, F. (2010). The power of co-creation: Build it with them to boost growth. Productivity, and Profits, Gouillart, Francis.
- Richelieu A, Desbordes M. (2013). Sports teams and equipment manufacturers going international: The strategic leverage of co-branding. Sport, Business and Management: An International Journal. Mar 15;3(1):63-77.
- Rosca, V. (2013). Systemic relationship marketing: Co-creating sports brand equity with fans and other stakeholders. Review of International Comparative Management, 14(3), 490–499.
- Roska, V. (2013). Systemic relationship marketing: co-creating sports brand equity with fans and other stakeholders. Revista de Management Compart International, 14(3), 490-499.
- Shank, M.D. (2006). Sport Marketing: A strategic perspective. Upper Saddle River, NJ: Prentice Hall.
Skålén, P., Pace, S., Cova, B. (2015), "Firm-brand community value cocreation as alignment of practices", European Journal of Marketing, Vol. 49, Issue: 3/4, 596-620.
- Stieler, M., Weismann, F., & Germelmann, C. C. (2014). Co-destruction of value by spectators: the case of silent protests. European Sport Management Quarterly, 14(1), 72-86.
- Terekli, S., & Çobanoğlu, H. O. (2018). Developing Economic Values in Football: Example of Turkish Football Federation. Open Access Library Journal, 5(2), 1-14.
- Tomlinson, A. (2014). The supreme leader sails on: Leadership, ethics and governance in FIFA. Sport in Society, 17(9), 1155-1169.
- Tsiotsou, R. (2012). Developing a scale for measuring the personality of sport teams. Journal of Services Marketing, 26(4), 238-252.
- Vargo, S. L., & Lusch, R. F. (2008). Service-dominant logic: Continuing the evolution. Journal of the Academy of Marketing Science, 36, 1–10. doi:10.1007/s11747-007-0069-6.
- Wong, H.Y. and Merrilees, B. (2008)," Multiple roles for branding in international marketing" International Marketing Review,Vol. 24 No. 4, pp. 384-408.
- Zagnoli, P., & Radicchi, E. (2010). The football fan community as a determinant stakeholder in value co-creation. Physical Culture and Sport. Studies and Research, 50(1), 79-99.